TO WHAT EXTENT DOES LOSS AVERSION BIAS, PARTICULARLY WHEN PRESENTED WITH POTENTIAL LOSSES OR GAINS, INFLUENCE THE PURCHASING DECISIONS OF HIGH SCHOOL AND UNDERGRADUATE STUDENTS?

NISHK MOORJANI

Volume

Issue

Month

October

Year

2023

Pages

7-16

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Recommended Citation

NISHK MOORJANI. (2023). TO WHAT EXTENT DOES LOSS AVERSION BIAS, PARTICULARLY WHEN PRESENTED WITH POTENTIAL LOSSES OR GAINS, INFLUENCE THE PURCHASING DECISIONS OF HIGH SCHOOL AND UNDERGRADUATE STUDENTS?. NAIRJC : A JOURNAL OF MULTIDISCIPLINARY , Vol. 9, Issue 10, Pages 7-16.