OF VODKA MARTINI AND ASTON MARTIN-THE LURE OF THE BIG SCREEN: A CLOSER LOOK AT PRODUCT PLACEMENTS AS A PROMOTION OPTION- A CASE STUDY OF ‘FASHION’ AND ‘AISHA’

SUPARNA NARESH & KODLEKARE SIDDHANTH NAGARAJ

Volume

Issue

Month

April

Year

2017

Pages

45-61

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Recommended Citation

SUPARNA NARESH & KODLEKARE SIDDHANTH NAGARAJ. (2017). OF VODKA MARTINI AND ASTON MARTIN-THE LURE OF THE BIG SCREEN: A CLOSER LOOK AT PRODUCT PLACEMENTS AS A PROMOTION OPTION- A CASE STUDY OF ‘FASHION’ AND ‘AISHA’. NAIRJC : A JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, Vol. 3, Issue 4, Pages 45-61.