PRIVATE, PUBLIC BANKS AND ITS BRAND MARKETING – A COMPARATIVE STUDY (WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY)

MAHADEVI.R & DR.R.K SENTHIL KUMAR. (2017). PRIVATE, PUBLIC BANKS AND ITS BRAND MARKETING – A COMPARATIVE STUDY (WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY). NAIRJC : A JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, Vol. 3, Issue 9, Pages 212-219.